Joining me in this episode is Paloma Lopez, the global sustainability director for Kellogg. Paloma shares Kellogg’s long history with “purpose” and explains how they have embedded this across the organization for employees and why this is particularly important for attracting and keeping millennial employees. She shares the role that leaders play in making “purpose” a reality and how these approaches can be used in any workplace.
Connect with Paloma Lopez
Twitter – @palomalpez
- [01:21] – Paloma talks about embedding purpose within an organization. She shares how Kellogg has done this.
- [3:34] – Paloma also explains why this strategy is important for their millennial employees.
- [7:14] – Paloma talks about the role that leaders play in implementing and maintaining these strategies. Paloma also shares a new initiative that aims to connect employees with their sustainable agriculture sources.
- [10:09] – Paloma believes that small organizations with leaders that value purpose can also embrace these strategies.
- [14:41] – Paloma shares how a commitment to purpose can go wrong.
- [16:35] – Paloma talks about the need for a clear commitment to the brand. She shares an example that involves Special K.
- [19:44] – Paloma reminds us that business need to work in partnership to address larger societal needs.
- [21:08] – The Lightning Round with Paloma Lopez
- Crucial Conversations: Tools for Talking When Stakes Are High – Kerry Patterson & Joseph Grenny
- Positive Business Conference
Thanks for listening!
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Special thanks to Paloma for joining me this week. Until next time, take care!